In 2019, a new ownership group of club members took charge of their beloved golf course. A new era for the club, one that needed a new identity to go with it. This task began with the design of a new logo. To update the club for the modern age.
Design inspirations came from an attempt to modernize the brand, provide a more youthful appeal, all while paying homage to what came before. The ‘paw’ icon was taken and reimagined from the original logo, to stand alone as a design element in the new logo. This icon was updated and implimented with merchanidising in mind as well, an important element for the club.
