Modern, clean, professional. Three words that defined the initial vision for the Kalon logo. With the name meaning ‘the ideal of physical and moral beauty especially as conceived by the philosophers of classical Greece’, it was important to ensure that beauty, integrity and strength were all reflected in the design. Thin elegant lines, clean crisp letterings, all while standing tall, but not overbearing.
The lotus flower as an icon was designed to match, while able to stand alone as an emblem that easily identifies the business’ industry, when the name itself does not for those who are unaware of the meaning.
