After years of anticipation from both members and the Calgary golf community, plans for the Mickelson National clubhouse were completed in 2018. In an initiative to communicate progress with members and instill confidence with prospects, it was decided that the clubhouse would be shown off with an ‘Unveiling’ booklet.
The purpose was to show a develope a conceptual showcase of how the clubhouse could look once completed. Floorplans, inspiration photos, architectual examples, and quotations made up the bulk of the book. By presenting it in this way, as opposed to on posters at an event, members and prospects could take it home for review, reminder, and serve as a talking piece with their friends and family.