NuWay Floor Fashions engaged Scratch Marketing to tackle their rebranding, from conception to completion. The flooring store boasts a long and rich history in the Calgary community, and their branding betrayed their age. Our task was to modernize the look. To ensure their outward appearance was as impressive as their showroom within.
The design process went through numerous stages with regular collaboration with the client. They were presented with a half dozen concepts to cover a range of modern approaches, to ensure the client’s vision was accurately established. From concept to colour, the back and forth process resulted in a brand we could all be proud of.
